Luster Premium White - Whitens Teeth Effectively, Safely and with Zero Sensitivity!

Luster is the first in so many innovations including:

  • First zero tooth sensitivity whitening product
  • First (and only) 2% stabilized hydrogen peroxide toothpaste
  • First direct application whitening
  • First at-home dental grade whitening light
  • First 10-minute professional whitening
  • First instant whitening product
  • First (and only) oral care brand to win an Allure Beauty Breakthrough Award ® (2011)
  • First (and only) oral care brand to win the Women's Choice Award® for 9 out of 10 Customer Recommended for both Teeth Whitening Kits and Whitening Toothpaste's (2017)

Luster offers a full line of teeth whitening products with the most advanced teeth whitening technology available today, and strikes the perfect balance between safety, comfort and efficacy. The Luster brand combines cutting-edge dental innovation with an eye to the consumer market - providing professional strength technology, with patented device and next generation formulations that are both enamel safe and promises zero sensitivity.

From intense whitening kits, daily whitening toothpastes, and instant whitening mouth rinses and toothpastes, Luster is pioneering new trends in the tooth whitening category.

The Luster brand has received countless awards, including two 2017 Women's Choice Award® for "9 out of 10 Customer Recommended Whitening Kit" and "9 out of 10 Customer Recommended toothpaste".